I am not much of a football fan but because I moved to Seattle, I rooted for the Seahawks in Super Bowl 49 (2015). The Seahawks were very close to winning the game when there was a call which caused tons of controversy and criticism. Those of you who know football could explain it better than me, but apparently a big player who was great at “running the ball in for a touchdown” (Marshawn Lynch) could have scored or could have given them more time. But, the coach decided to let the quarterback try for a throw which was intercepted. Seahawks lost abruptly and left everyone with a “What just happened!!?” moment of disbelief.
Now- Superbowls are known for the high quality commercials which I have always looked forward to more than the game! There was another crazy moment of disbelief during Super Bowl 49 when Nationwide aired an extremely sad (and some say distasteful) commercial about a young boy who died in the bathtub. The commercial was suppose to create awareness of childhood accidents, the number one cause of death for youngsters. I was scrolling through twitter during the game and saw tons of people saying “OMG! Did you see that? What were they thinking?” etc.
At the end of the game, within seconds of the loss, I witnessed something on twitter which exemplifies the power of the meme. The two moments of disbelief- the dead child and the crazy loss of a superbowl- were entwined by a witty tweet by Jared Smith.
This merge of two moments, shared by thousands of people, somehow relates to my understanding of post postmodernism. We live in an era where everything is a reference to something else. Modernism is essentially an art term (so too are post and post-post), but for me it is a philosophical concept because I have no formal art training. I have yet to find anyone who can explain this to me but here’s my take:
Our great great grandparents lived each day struggling to plant the crops, harvest them, can them, cook them and survive. There was little time to think about other things beyond survival, yet they were grateful. Modern conveniences (picture the 1950’s Westinghouse ads with Betty Furness) gave our grandparents time to relax and enjoy “leisure time”. Purchasing these shiny contraptions (cookers, grinders, mixers, warmers) gave them the good life.
photo from https://envisioningtheamericandream.files.wordpress.com/2014/12/xmas-kitchen-westinghouse-betty-furness-swscan08163.jpg
A movement to simplify life and get rid of clutter has risen in my lifetime. I personally have witnessed the move from physical collection of objects to life in the digital and virtual world. I have witnessed the move from physical books, as a librarian, to the digitization of everything. So too, I have felt the shift from a mindset of the physical to a mindset of the virtual. Most of the jobs pursued by young college graduates are connected to the digital tech industry in some way. Every field, from medicine to mechanics, is impacted by computers.
So, how can I explain post postmodernism? The words escape me. But I know that the power of the meme I saw, live on twitter within seconds of that Superbowl 2015, is somehow an example and I knew it the second it appeared.